How to pick 3 case studies that actually help you get interviews

Most PM portfolios fall over before they start because the stories are wrong. Too many projects, too much fluff, not enough proof. You don't need eight case studiesyou need three that make a hiring manager lean in.

1. Start from the outcomes, not the projects

Open a blank page and list outcomes youre proud of: shipped revenue, activation lifts, churn reduction, launches that changed a trajectory. Only after that, map those outcomes back to projects. If the outcome is fuzzy or unmeasured, it probably shouldnt be one of your top three.

2. Cover different shapes of impact

A strong trio usually looks like: one 0 → 1 bet, one growth/optimisation story, and one turnaround or messy rescue. That mix shows range: you can create, you can tune, and you can fix.

3. Filter for where you actually made the call

If you were just along for the ride, skip it. Prioritise stories where you owned the bet: defining the metric, shaping the roadmap, or making the tradeoffs. Your FolioHub Product Impact Cards should make it obvious what would not have happened without you.

4. Check NDA risk before you fall in love

For each candidate story, ask: can I anonymise the company, product, and metrics enough that my legal team would shrug? If not, either change the framing (ranges, relative lifts) or drop it. FolioHubs NDA-safe tooling helps, but it cant fix a fundamentally unsharable story.

5. Sanity-check against the roles you want

Finally, look at the job descriptions you care about and ask whether your three stories answer the question: Can this person ship the kind of outcomes we need? If not, swap one out. Your FolioHub portfolio should feel like a tailored argument, not a museum.