Template 2 · Growth & Optimization
Turn messy funnels
into clean growth stories.
This template is for experiments, funnel fixes, and retention plays. It keeps you honest about baselines, cohorts, and the actual magnitude of change instead of letting everything collapse into a single vanity metric.
- Perfect for activation, conversion, and retention case studies.
- Captures baselines, experiment logs, and cohort views side-by-side.
- Helps you talk about what you tried, what failed, and what actually moved.
Best for
Growth, optimization, and retention bets
What this template helps you show:
- How you read the funnel and chose the right metric to move.
- How you structured experiments and interpreted ambiguous results.
- How cohorts and segments behaved before and after your changes.
Start in FolioHub with this template when you want to show that you can squeeze meaningful growth out of existing products—not just launch new ones.