Proof-first product
thought leadership

Essays from the trenches on portfolios, proof, and building a product career that runs on receipts, not vibes.

A split-screen of slides on one side and a verified analytics dashboard on the other, with the word "PROOF" highlighted.

Nov 20, 2025 · 9 min read

Stop Selling Case Studies. Start Shipping Proof.

Most product portfolios are theater: long narratives, fuzzy metrics, and NDA landmines. Here is how to turn your portfolio into a proof layer that hiring managers can trust in under five minutes.

A blurred product dashboard with redacted labels and a clear green checkmark indicating NDA-safe content.

Nov 18, 2025 · 10 min read

NDA-Safe Storytelling for Product Leaders

You do not need to blow up trust with your current company to tell sharp, specific stories about your work. Here is a practical playbook for staying NDA-safe while still giving hiring managers the detail they crave.

A hiring manager skimming a clean dark-mode portfolio with clear proof badges and short case-study cards.

Nov 15, 2025 · 11 min read

Designing a Portfolio Hiring Managers Actually Read

Most PM portfolios are built as if the goal is to impress Dribbble, not a time-poor hiring manager. This article walks through how to design your portfolio for the way real decision-makers scan, filter, and decide.