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foliohub.pro/portfolio/sarah-martinezProduct impact● LIVE

Product impact card

Activation funnel optimization

Reduced friction across 3 key stages, lifting overall activation from 42% to 42% in four weeks.

Funnel
Conversion
3-stage lift
280% ROI

Activation rate

42% → 42% in 4 weeks

Before
85%
Sign-up
65%
Onboarding
42%
First action
High friction
Removed friction
+1200 users/mo
-3 days to convert
After
92%
Sign-up
78%
Onboarding
60%
First action
Smooth flow
Evidence-backed
Sign-up
85%92%
Onboarding
65%78%
First action
42%60%

SOURCE

Analytics export

TIER

Evidence-supported

VISIBILITY

NDA-safe

TRUSTED BY PRODUCT LEADERS AT

MetaGoogleStripeAirbnbShopify
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From Claims to Evidence-Backed Templates

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Conversion Funnel

Most popular

Evidence Tier 1
+18%
Activation Rate

Optimized 3-stage funnel lifting activation from 42% to 60% in 4 weeks

+18% proven

Revenue Growth

For B2B PMs

Evidence Tier 2
+45%
ARR Growth

Launched enterprise pricing tier with $2.3M ARR in Q1

+45% proven

User Retention

For consumer PMs

Evidence Tier 3
+28%
DAU Increase

Redesigned onboarding flow with personalized recommendations

+28% proven

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PROVEN OUTCOME TEMPLATES

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NDA-SAFE REDACTION

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Original (NDA Risk)

At Stripe, I led the redesign of the Dashboard.

Result: $2.3M ARR in Q1 2024

Original portfolio view with NDA risks

Not NDA-friendly.

Redacted (NDA-Safe)

At Company A, I led the redesign of the [Core Product].

Result: +180% revenue in Q1 2024

Redacted NDA-safe portfolio view

Safe to share publicly

Auto-Redaction

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UI Blur

Smart blurring of sensitive interface elements

Preview Mode

See exactly what recruiters will see

Featured Case Studies

Discover how product leaders are solving real problems and delivering impact

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Shipped a new analytics hub for self-serve teams, framing a clear launch bet and measuring the lift in workspace creation and active use.

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280%
ROI
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Reworked the self-serve activation funnel with structured experiments, cohort views, and a clear target segment to move.

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+18% Lift

Turnaround & Rescue: Failing Billing Flow

Diagnosed a broken billing experience, reset the plan with stakeholders, and shipped fixes that stabilized churn and support load.

+18%
Activation
4wks
Timeline
280%
ROI
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Diego Martins

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3,012
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Use This Template